Over the past six or seven years, I’ve spent more nights than I care to count sitting in bars with fellow journalists bemoaning the relentless decline in the industry’s fortunes, while spitballing about alternative revenue models, content models, regulatory policies, or technologies that might save the business. In that time, I’ve held pretty much every position imaginable. Many of these positions I’ve argued for in private with colleagues, in public in columns, on panels, even as a paid speaker.
If there is one thing I’ve concluded, it is this: No one knows what the future of the news media looks like. I don’t, the people running the major news companies don’t, the people running the cool new digital shops don’t, and the consultants who continue to charge healthy fees giving advice certainly don’t. Yet the “legacy”, or traditional media, continue to decline, and the new media darlings, like Buzzfeed, Vice, and others, aren’t doing so well either.… Continue reading