We have no elected government, nor are we likely to have one, so I address you with no greater authority than that with which liberty itself always speaks. I declare the global social space we are building to be naturally independent of the tyrannies you seek to impose on us. You have no moral right to rule us nor do you possess any methods of enforcement we have true reason to fear.
A Declaration of the Independence of Cyberspace — John Perry Barlow, 1996
You all know the line about generals always preparing to fight the last war. News media execs, and many academics and media critics, on the other hand, have spent the better part of the last two decades fighting the current war while trying to figure out a way of getting everyone to agree to return to the terms of the old. That is, a good decade after it became clear that the math for digital publishing was never going to work, there are still a lot of publishers, aided by a sizeable scholarly industry, who are devoted to finding some way of rolling back the clock on the business model.… Continue reading
When columnist Michael Den Tandt announced this week that he was joining the PMO, just a a few weeks after he resigned as a political columnist for Postmedia, there was a fair amount of chatter in the usual places about the bad optics of the move, what we could conclude about his work and about the profession as a whole, and whether, in this economy, this is the sort of thing we should have any scruples about.
Some throat clearing:
a) I worked at Postmedia with Den Tandt, and though I never met him we did have a few exchanges. I thought he was a very strong columnist, and think his departure from Postmedia is a loss for the company and the profession.
b) This is a bigger issue than Den Tandt regardless. Lots of journalists have jumped to the Liberals, just as a lot jumped to the Tories when they were in power. … Continue reading
After a long year in the spotlight, we have had plenty of opportunities to study Donald Trump’s approach to discourse and truth. For sure, his willingness to disregard facts has legitimately alarmed many, especially now that he speaks with the strength of the presidency. However, perhaps an aspect of his discourse that has gathered less attention is his predilection for raising questions over expressing a position.
An illustration of what I mean here happened this week, as Trump was leading yet another charge against the media. This time, Trump chose to directly state that “the media do not report on Islamic terrorism” (which is demonstrably false) and then he hinted at some hidden reasons for it, which, to our best guesses, was something along the lines of “the media do so to weaken my presidency” (which is also false, although a bit murkier to debunk). Although the news media rightly cringed at hearing such blatant lies, we should realize that Trump has led that same charge for months, although he has mostly chosen to do so by raising questions, such as “why don’t the media report on Islamic terrorism?” In fact, looking back on the campaign, it seems that most of what he said was done through vague and evasive questions rather than assertions.… Continue reading
The centerpiece proposal from the Public Policy Forum’s report, The Shattered Mirror, is to change the tax code to charge companies who want to advertise in Google and Facebook a ten percent levy, and then funnel that money into a fund that will be used to pay for digital journalism, as dispensed by an arms-length federal body.
This is one of those ideas that is high-minded, well-intentioned, and looks worse and worse the more I think about it.
There are fairness issues: why target, and punish, Canadian companies who do international digital business, and need to advertise on Google or Facebook to reach those audiences? How is the failure of the news media their problem to solve?
There are accountability issues: It is one thing to use taxpayer dollars to fund arms length institutions like NSERC or the CBC. There is at least in these cases a chain of accountability from the taxpayer to a minister to whom the institution is responsible, and who is in turn responsible to parliament.… Continue reading
The Public Policy Forum released its long-awaited (well, by news nerds and journalists, anyway) report on the news media, its challenges, and possible solutions. It’s called The Shattered Mirror, and you can download it here.
The report is a thorough account of the current state of the industry, how and why it got to where it is, and the problems and challenges it faces. It’s also really long, but it’s well-written, has a nice tabloidy-design and it’s a pretty good read by the standards of these sorts of reports. The first three sections – diagnosing the problem and reporting on the feedback they received — should be mandatory reading for all journalism students wondering what they are getting in to, and for all working journalists wondering why management is cutting newsroom staff yet again.
But the PPF’s mandate (the report was commissioned by the federal government) was not simply to describe the problem.… Continue reading
As far as the mainstream media is concerned, 2016 will be remembered as the year that the the print media ran out of runway, as the transition-to-digital bluff was called. There is no serious digital business model to speak of for online publishing – the recent round of mass layoffs at Medium only underscoring that even the digital-only ad-supported initiatives are a fool’s errand.
What should be done? For a while now, my view has been the same as Ken Whyte’s — we should do nothing. And that is pretty much the view I expressed at two of the seminars run by the Public Policy Forum as part of their initiative to determine if the decline of the news media is a problem, and if so, what should be done about it. My answers have been: Yes it’s a problem, and there’s not much to be done until the convulsions have ended.… Continue reading
A couple of years ago, after trying and failing at a free ad-supported business model and flirting with pay walls that brought in negligible revenue, a number of news publishers started to come around to the idea of scale. When it comes to monetizing an audience, it’s go big or go home.
And there is certainly a lot to be said for scale, since it appears to be the only way of making any real money selling journalism online. Big players like BuzzFeed, HuffPost, an Business Insider, even medium sized ones like Gawker, all make money by funneling colossal amounts of traffic into a hopper. Out the other end squeezes a non-colossal amount of revenue, which is used to pay for a handful of journalists.
It’s not a great business model, but it is pretty much the only one on offer right now. Which is why Postmedia — as it prepares to downsize yet again — appears to be moving into the digital-scale business.… Continue reading
The CJR has an ominous piece about the “darkening” employment outlook for journalists at digital only publishers like Buzzfeed, Vice, Vox, and so on. It’s a disheartening corrective to the widely held, but pretty much entirely wrong view, that print is failing because it is run by dinosaurs who don’t know how to properly transition from a print to digital world. While print continues to melt (Rogers is preparing to massively shift its magazines to largely or exclusively digital publishing), there’s little indication digital is much in the way of a stable icefloe.
In fact, just the opposite. Mashable basically gave up on news this year, as Gigaom did the year before. Vice has laid off reporters. Buzzfeed recently shuttered its Ottawa bureau after a year or so.
What’s remarkable about the supposed digital behemoths, like BuzzFeed, is how tiny their revenues are. According to the CJR piece, BuzzFeed was expecting revenues of $240 million in 2015, and came in with $170 million.… Continue reading
When I became managing editor of the Ottawa Citizen in 2011 (then Editor in 2013) I started to have a lot of contact with readers — emails, phone calls, and a surprising number of handwritten letters. It was through this contact that I began to get a sense of what our readers really cared about, and what they valued in their subscription. Two things stuck out:
The first was that, by and large, what readers cared about were things like comics and puzzles, the daily weather map, the TV listings. Somedays it seemed like we could have put a picture on A1 of the prime minister consorting alien space prostitutes, but if we also printed the Sudoku upside down or got the “On this date in weather history” wrong, that is all I would hear about.
The second was that readers would often call, angry, because we had downplayed (or ignored, or missed) a story they knew all about from another media outlet.… Continue reading
Over the past six or seven years, I’ve spent more nights than I care to count sitting in bars with fellow journalists bemoaning the relentless decline in the industry’s fortunes, while spitballing about alternative revenue models, content models, regulatory policies, or technologies that might save the business. In that time, I’ve held pretty much every position imaginable. Many of these positions I’ve argued for in private with colleagues, in public in columns, on panels, even as a paid speaker.
If there is one thing I’ve concluded, it is this: No one knows what the future of the news media looks like. I don’t, the people running the major news companies don’t, the people running the cool new digital shops don’t, and the consultants who continue to charge healthy fees giving advice certainly don’t. Yet the “legacy”, or traditional media, continue to decline, and the new media darlings, like Buzzfeed, Vice, and others, aren’t doing so well either.… Continue reading